Si prevede che le dimensioni del mercato globale del melograno mostreranno una crescita nei prossimi anni. Queste informazioni sono pubblicate da Fortune Business Insights nel suo rapporto, intitolato ” Mercato del melograno, 2021-2028 “. Il frutto viene consumato per il suo contenuto ricco di vitamina C e vitamina E. Inoltre, proprietà come antiossidanti, antivirali e antinfiammatorie della bacca trovano impiego nei cosmetici, nell’industria alimentare e nei prodotti farmaceutici. Ad esempio, nel maggio 2021, Strainge Beast ha introdotto una linea di kombucha duro in aromi come anguria, melograno, pompelmo, lime e menta.

Impatto del COVID-19

Aumento delle vendite di prodotti durante la crisi del COVID-19 per aiutare la crescita

La disponibilità del frutto non è stata stabile durante il lockdown a causa delle restrizioni di viaggio imposte da vari governi in tutto il mondo. Tuttavia, la domanda di frutta ha continuato a crescere durante il lockdown. Il frutto è considerato uno dei frutti efficaci per aumentare l’immunità che si trovano nelle regioni tropicali. Il mercato ha registrato una forte domanda a causa delle proprietà antivirali e antinfiammatorie del prodotto. Le persone che si stanno riprendendo da COVID-19 hanno consumato questo frutto per recuperare forza durante la ripresa, portando così a un impatto positivo sulla crescita nel mezzo della pandemia.

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Segmentazione del mercato

Based on product type, the market is segmented into pomegranate powder, pomegranate juice, and pomegranate concentrate. On the basis of category, the market is segmented into organic and conventional. Additionally based on application, the market is trifurcated into food and beverage, pharmaceuticals, and cosmetic and personal care. Based on geography, the market is divided into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

What Does the Report Contain?

The report offers an insight into the profitability, entire structure, and scale. It also studies the drivers and restraints and considers all the potential threats to the market. The critical analysis of marketplace sections, prediction analysis, and expert insights are strategically included in the report. A wide spectrum of data, including regional analysis, market segmentation, industry developments, and key players, are included in the research conducted by market experts.

Driving Factor

Rising Popularity among Health-conscious Consumers to Augment Growth

The fruit is included in various forms as an additive to drinks/food due to its nutritional properties. The increasing awareness regarding health due to the COVID-19 crisis has led to the high demand for nutritional food products. This has created a lucrative opportunity for the market players globally. For instance, in 2021, UK’s top canned fruit brand Del Monte announced their collaboration with Iceland to develop innovative fruit ranges. The products are extensively available online in Iceland and The Food Warehouse stores. Additionally, the adoption of natural medicinal products has established itself as a trend in the millennials. The natural health benefits and properties of the fruit is attracting a large section of the young population towards using this fruit and is expected to aid pomegranate market growth.

Regional Insights

Presence of Major Cultivators in Asia Pacific to Augment Growth

Asia Pacific is predicted to hold the largest pomegranate market share in the forthcoming years. This is due to the presence of major cultivating countries such as India and China. These countries are known to export large volumes of the fruit to the Western regions. Furthermore, the presence of multinational companies in the region is creating potential markets for production of the product in the region.

North America is expected to experience substantial growth during the foreseeable future. This is due to the surging consumption of functional drinks over the traditional ones. Also, the veganism trend in the region is boosting the consumption of plant-based products such as fruits to lead a healthy lifestyle.

Competitive Landscape

Prominent Companies Focus on Facility Expansion to Amplify Their Market Position

The competitive landscape of the market has prominent multinational companies as well as small scale producers. Due to agricultural factors, the producing bases of the fruit is limited to certain tropical regions. This gives an advantage to the domestic producers in the region of China, India, Bangladesh, and others. The market is profiting not only the end users but also exporters as a large volume of the product is exported every year to various countries. The widespread end use of the product allows new entrants to easily enter the market and establish their business.

Industry Development:

  • January 2020: Shamrock farms recently launched Rockin protein range in two flavors- cherry cream and Blueberry pomegranate. These are ready-to-drink (RTD) beverages with zero added sugar and lactose free properties.

List of Key Players Profiled in the Market: 

  • POM Wonderful llc
  • Lakewood, Inc.
  • The Coca Cola Company
  • The J.M. Smucker Company
  • Gilan Gabala Canning Factory
  • Gateway Group
  • TTM Food
  • Taj Agro Products Ltd.

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