Si prevede che le dimensioni del mercato globale delle bibite a basso contenuto calorico aumenteranno in modo costante a causa della crescente consapevolezza sulla salute degli effetti negativi delle bevande zuccherate, condivide Fortune Business Insights ™ nel suo rapporto, intitolato ” Basso e senza calorie Mercato delle bibite, 2021-2028”.

C’è stata una crescente domanda di bibite a basso contenuto calorico a causa della crescente consapevolezza degli effetti a lungo termine sulla salute delle bevande zuccherate. Inoltre, in tali bevande c’è una quantità relativamente inferiore di zucchero o non lo è affatto, il che è un fattore importante responsabile della crescita di questo mercato. L’alto contenuto di zucchero nelle bevande artificiali o gassate può attirare malattie come diabete, infarto e altre. Questo fattore è cruciale nella crescita di questo mercato poiché la prevalenza del diabete è aumentata rapidamente negli ultimi anni. Ad esempio, l’International Diabetes Federation (IDF) ha rivelato che nel 2019 circa 463 milioni di persone in tutto il mondo avevano il diabete e che entro il 2045 questo numero dovrebbe raggiungere i 700 milioni. Quindi,

Si prevede che la crescente domanda di succhi di frutta e verdura naturali preparati al momento limiterà la crescita di questo mercato.

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Impatto del COVID-19:

La pandemia di COVID-19 ha avuto un grave impatto su tutti i settori in tutto il mondo. Anche l’industria alimentare e delle bevande è stata fortemente colpita a causa di questa pandemia, principalmente a causa delle interruzioni della catena di approvvigionamento, della chiusura di supermercati e grandi magazzini e del calo della domanda di cibi e bevande malsane, ponendo così sfide per i produttori di questo settore. Tuttavia, con il rafforzamento della coscienza sanitaria a causa dell’attuale crisi, è probabile che la domanda di bevande senza zucchero aumenti una volta che la pandemia sarà finita. Ciò potrebbe avvantaggiare la crescita del mercato delle bibite a basso contenuto calorico.

Market Segmentation:

On the basis of type, this market is divided into artificial sweeteners and natural sweeteners. Based on distribution channels, the market is classified into supermarkets/hypermarkets, departmental stores, online retail stores, and others. In terms of geography, the market is clubbed into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Highlights/Summary:

This research report offers an in-depth study of the driving factors, restraints, and trends influencing the growth of the market. In addition, this report offers a detailed evaluation of the market segments and regional developments in the market. Further, this report also incorporates a comprehensive analysis of the strategies adopted by market players to strengthen their position.

Drivers/Restraints:

Easy Availability of Low-and No-Calorie Soda to Propel the Market Growth

The high demand for low-and no-calorie sodas and their worldwide popularity is powered by their easy availability in the market. Distribution channels such as supermarkets, online retail stores, and others are focusing on increasing the sales of this product by offering the best price on different brands, which will help to attract more buyers, thus, resulting in the growth of this market. For instance, the UK-based company, Dalston’s, has added a new low-calorie range to its soft drinks segment that will target health-conscious customers.

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Regional Insights:

Rising Public Awareness about Sugar-rich Drinks to Fuel the North America Market Growth

North America region is expected to witness strong growth in the low-and no-calorie soda market share owing to increasing public awareness of the sugar content in soft drinks and other beverages. This is considered as the main factor responsible for the market’s growth. Further, there are many initiatives that have been undertaken to reduce the consumption of sugar-sweetened beverages and also promote various health programs across this region.

The Asia Pacific region is projected to expand speedily in this market on account of the widening consumer base in countries such as India, Japan, and others. Further, due to the changing lifestyle and culture in growing Asian economies, mainly India and China, most people prefer low-calorie beverages, resulting in the growth of this market in this region.

Competitive Landscape:

Intensifying Competition between Key Players to Feed Market Innovation

There has been an increase in the competition among leading companies in the food and beverage industry for the manufacturing and distribution of low-and no-calorie soda. The growing intensity among these entities has contributed to a rise in the adoption of this product across different regions. More importantly, this competition is creating novel innovation opportunities for key market players, thereby enhancing the potential of this market.

Industry Development:

October 2019: The Coca-Cola Company confirmed that it will be introducing Coca-Cola Zero Sugar with cherry and vanilla flavors in the United States in February 2020.

List of Key Players Covered in the Low-and No-Calorie Soda Market Report:

  • The Coca-Cola Company
  • PepsiCo Inc.
  • Pepper Snapple Group
  • Kirin Holdings Company Limited
  • Zevia
  • Cott Corporation
  • Polar Beverages

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