La domanda di colazione a basso contenuto calorico e un’opzione conveniente per la colazione sta spingendo la crescita per la colazione, afferma  Fortune Business Insights  in un rapporto intitolato ” Dimensioni del mercato dei cereali per la colazione, quota e tendenza globale per tipo di prodotto (cereali caldi, RTE (pronti) cereali), per canale di distribuzione (supermercati/ipermercati, minimarket, vendita al dettaglio online, rivenditori specializzati) e previsioni geografiche fino al 2029”. L’aumento della produzione di cereali per la colazione con ingredienti sani ed esotici sta favorendo la crescita del mercato globale dei cereali.

Panoramica dei migliori leader:

Alcuni dei principali attori che operano nel mercato globale includono:

  • Compagnia Kellogg
  • Annidarsi
  • PepsiCo
  • Bagrrys India Limited
  • Mario Limitato
  • Attune Foods, LLC
  • B&G Alimenti
  • Cibi della casa sull’albero
  • Il generale Mills

Prevalenza crescente di malattie croniche per alimentare la domanda per il mercato globale

I cereali per la colazione sono principalmente cibi per la colazione che comprendono cereali e ingredienti come grano, orzo, avena, miglio e altri. I prodotti a base di cereali erano prima limitati ai soli paesi occidentali, ma ora il mercato della colazione a base di cereali sta assistendo a una crescita elevata anche in altre regioni, a causa del numero crescente di consumatori attenti alla dieta o alla salute in tutto il mondo. Si prevede che l’aumento dell’incidenza di malattie croniche alimenterà la domanda di opzioni per la colazione ipocaloriche e salutari, che a sua volta dovrebbe aumentare il mercato globale dei cereali per la colazione durante il periodo di previsione.

Increasing product launches by leading companies comprising of healthy and exotic ingredients such as oats, flax seeds, and chia seeds are propelling the growth for the global breakfast cereals market in the forthcoming year. In addition, increasing demand for breakfast cereals in the production of infant food is predicted to contribute positively to the growth of the breakfast cereals market. Nevertheless, problems faced by manufacturers in sourcing or procurement of raw materials for breakfast cereal along with high procurement prices are likely to hamper the growth of breakfast cereals market during the forecast period.

Further, the rising demand for gluten-free products along with growing commodity prices is further expected to obstruct the growth of the breakfast cereals market.

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Nestle unveils NESPLUS

Nestle India launched NESPLUS, a variety of healthy and nutritious breakfast cereals with a unique combination of whole grain and multigrain. The breakfast comes in four multigrain variants, Choco- Burst Fillows, Kokos, Nutty Honey Granola and Strawberry-Burst Fillows. The new rage of NESPLUS is predicted to fuel demand among health-conscious consumers, owing to the presence of Calcium, Vitamin D, Iron, B-Vitamins, Fiber and Folic Acid in the wholegrain breakfast cereals.

Various key companies are teaming up to launch new products. For instance, in 2019, two prominent brands of the United States, Post Consumer Brands and Hostess Brands, teamed up to offer Hostess Honey Bun and Hostess Donettes in tiny and sweet breakfast cereal forms. The launch of a variety of healthy breakfast cereals by companies is propelling the growth for the global breakfast cereals market.

North America to Dominate the Global Market

Geographically, the global breakfast cereals market is segmented into North America, Europe, Asia-Pacific, Latin America and Middle East & Africa. North America is predicted to lead the global breakfast cereals market during the forecast period, owing to rising health concerns in American population which is resulting in a major shift in diet preferences and hence increasing the acceptance of healthy foods. Rising demand for low-calorie or low-fat diet due to rising cases of cardiovascular diseases and diabetes across North American countries is further projected to boost the breakfast cereal market in the region.

The breakfast cereal market in Asia Pacific is projected to rise at a significant rate, owing to the rapidly growing population in the region along with increasing adoption of western lifestyle by the Asian population. Widespread of the promotional strategy adopted by breakfast cereal manufacturers and distributors across Asia Pacific is further predicted to propel growth for the breakfast cereals market in the forthcoming year.

KEY QUESTIONS ANSWERED:

What is the market size and growth rate of the global and regional market by various segments?

What is the market size and growth rate of the market for selective countries?

Which region or sub-segment is expected to drive the market in the forecast period?

What Factors are estimated to drive and restrain the market growth?

What are the key technological and market trends shaping the market?

What are the key opportunities in the market?

What are the key companies operating in the market?

Which company accounted for the highest market share?

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