Lo sviluppo di piccole, medie e grandi imprese nel settore della bellezza e dei cosmetici sta alimentando la crescita del mercato globale della vendita diretta di cosmetici e prodotti per la cura della persona, afferma Fortune Business Insights nel loro nuovo studio. Lo studio è intitolato “Dimensioni del mercato di vendita diretta di cosmetici e prodotti per la cura della persona, quota e tendenza globale per tipo (integratori per la salute, cura dei capelli, cura della pelle, fragranze) e previsioni geografiche fino al 2025”. Secondo il rapporto, i prodotti per la cura di sé e di bellezza personalizzati hanno fatto molta strada e si prevede che raggiungeranno livelli notevoli durante il periodo di previsione.

Varie società che operano nel mercato della vendita diretta di cosmetici e prodotti per la cura personale globali sono;

• Oriflame
• Vorwerk
• Alphay
• Young Living
• Nu Skin
• JoyMain
• Longrich
• Tupperware
• Infinitus
• Rolmex
• Mary Kay
• Conway
• Sun Hope
• Belcorp
• Herbalife
• Telecom Plus
• Natura
• Avon e Amway

Sfoglia i dettagli del rapporto completo:

www.fortunebusinessinsights.com/industry-reports/cosmetics-personal-care-products-direct-selling-market-10018 3

Fortune Business Insights predicts the skincare product segment to emerge as the leading segment in the global cosmetics and personal care products direct selling market. This is because of the introduction of chemical free and organic skin care products by major players of direct selling namely, Forever Living, Mary Kay Cosmetics, Natura Cosmeticos, and others. According to a survey conducted, about 83% of Chinese women between the age of 31 to 45 and 88% Chinese women between the ages 20 to 30 years prefer to apply makeup on a regular basis. This creates lucrative growth opportunities for the cosmetic industry to generate greater revenues at faster pace.

Increasing Demand for Chemical Free Products Propelling Growth

Various factors responsible for the growth of the global cosmetics and personal care products direct selling market include rise in awareness among consumers, and increasing popularity of makeup and personal hygiene. The introduction of new ingredients and flavors in products is also attracting large revenues to the market globally. The rising demand for chemical-free products that are safe for the skin is also increasing and this is also anticipated to boost the global market for direct selling of cosmetics and personal care products.

Major Segments includes:

By Product Type

• Health Supplements
• Hair Care
• Skin Care
• Fragrances
• Others

By Geography

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Promotion of fragrances and hair care segment is also attracting revenues to the market. Introduction of new hair and body care products such as hair serum, conditioner, body mist, and others have brought more curiosity among consumers and therefore the demand for these products is also increasing.

On the flipside, stringent rules imposed by governments regarding the use of ingredients for beauty and cosmetic products may cause hindrance to the market during the forecast period. This is basically because of the side-effects associated with chemical products after-use. Even though the impositions caused by governments are for the well being of consumers, it however creates rough waters for the players of the market, thus acting as a major restraint. Nevertheless, the rising adaptation of personalized development and marketing skills that can draw more attention from consumers in terms of direct selling will help the global cosmetics and personal care products direct selling market to gain momentum in future.

Asia Pacific to Dominate Market with China Specializing in Direct Selling of Personalized Products

Fortune Business Insights prevede che l’Asia Pacifico assisterà a un aumento graduale durante il periodo di previsione. Ciò è dovuto al crescente adattamento del marketing multilivello o della vendita diretta in nazioni quali India, Giappone, Cina, Corea del Sud, Malesia e altre. La Cina è il secondo mercato più grande al mondo per le attività di vendita diretta e sta contribuendo in modo significativo alla crescita dei prodotti per la cura della persona e dei cosmetici nel mercato dell’Asia del Pacifico. Inoltre, la popolarità di marchi di prodotti di bellezza e cosmetici come Amway, Avon, Oriflame, Nu Skin e altri sta aumentando anche il mercato dell’Asia del Pacifico.

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