Si prevede che le dimensioni del mercato globale degli strumenti per lo styling dei capelli raggiungeranno i 39,63 miliardi di dollari entro il 2027, esibendo un CAGR del 3,7% tra il 2020 e il 2027. Ciò è attribuibile alla presenza delle nuove generazioni che guidano la domanda di strumenti avanzati per lo styling dei capelli in tutto il mondo . Fortune Business Insights, nel suo ultimo rapporto, intitolato  “Dimensioni del mercato degli strumenti per lo styling dei capelli, quota e analisi dell’impatto del COVID-19, per tipo di prodotto (manuale ed elettrico (asciugatrice, piastra, bigodini e altri)), applicazione (domestica e commerciale ), Canale di distribuzione e Previsioni regionali, 2020-2027.”,  afferma che il mercato si è attestato a 30,09 miliardi di dollari nel 2019 e si prevede che mostrerà una crescita esponenziale nei prossimi anni.

I parrucchieri chiusi durante il COVID-19 potrebbero ostacolare la crescita del mercato

Il blocco forzato ha portato alla completa interruzione delle operazioni che ha portato a una perdita economica senza precedenti in tutto il mondo. Per contenere la diffusione del nuovo coronavirus, alle persone è stato consigliato di rimanere confinate negli spazi domestici. Inoltre, il governo ha ordinato la chiusura di vari negozi e stabilimenti che includono parrucchieri e servizi di toelettatura. Ciò ostacola in una certa misura la crescita del mercato. Tuttavia, la crescente attenzione da parte dei produttori sullo sviluppo di prodotti portatili innovativi per l’acconciatura dei capelli favorirà la crescita del mercato nel prossimo futuro.

Gli strumenti per lo styling dei capelli sono ampiamente adottati dai parrucchieri per le loro sessioni di toelettatura. Gli strumenti includono asciugacapelli, ferri da stiro, spazzole per capelli, diffusori, rullo per capelli e altri tipi di apparecchiature. Questi strumenti vengono utilizzati per aggiungere lucentezza, consistenza, volume, arricciatura o mantenere lo stile desiderato dal cliente. La crescente consapevolezza dell’aspetto e dello stile sta guidando la domanda di prodotti avanzati per la cura della persona in tutto il mondo.

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Elenco delle principali società profilate nel mercato globale  Strumenti per lo styling dei capelli  sono:

  • Koninklijke Philips NV, (Amsterdam, Paesi Bassi)
  • Spectrum Brands, Inc. (Middleton, USA)
  • Dyson Ltd. (Malmesbury, Regno Unito)
  • Conair Corporation (Stamford, USA)
  • Panasonic Corp. (Osaka, Giappone)
  • Coty Inc. (New York, Stati Uniti)
  • Procter & Gamble Co. (Ohio, Stati Uniti)
  • Helen of Troy Ltd. (Bermuda, Regno Unito)
  • WAHL Clipper corp. (Illinois, Stati Uniti)
  • Marchi Hamilton Beach (Virginia, Stati Uniti)

Cosa include il rapporto?

The market report includes a detailed assessment of various drivers and restraints, opportunities, and challenges that the market will face during the projected horizon. Additionally, the report provides comprehensive insights into the regional developments of the market, affecting its growth during the forecast period. It includes information sourced from the advice of expert professionals from the industry by our research analysts using several research methodologies. The competitive landscape offers further detailed insights into strategies such as product launches, partnership, merger and acquisition, and collaborations adopted by the companies to maintain market stronghold between 2020 and 2027.

DRIVING FACTORS

Presence of Gen X to Surge the Adoption of Innovative Hair Styling Tools

According to the U.S. Census Bureau, the millennial population has surpassed the baby boomers as the largest living adult generation in the U.S. The high presence of the younger population is propelling the demand for premium grooming products. Additionally, increasing spending on personal care services by the Gen X is expected to drive the demand for advanced hair styling tools during the forecast period. The manufacturers are further adopting advanced technology to develop smart personal care products that will contribute to the growth of the global market during the forecast period.

REGIONAL INSIGHTS

Europe to Remain at the Forefront; Increasing Number of Hair Salons to Augment Growth

Among all the regions, Europe is expected to remain dominant and hold the highest position in the global hair styling tools market. Dominance is attributable to the increasing number of hair salons and the growing adoption of advanced smart hair styling tools in the region.

The market in Asia-Pacific is expected to showcase considerable growth backed by the surging demand for innovative grooming products owing to the presence of a younger population in South Asian nations in the region between 2020 and 2027.

SEGMENTATION

Hypermarkets/Supermarkets Held 42.82% Market Share in 2019

The hypermarkets/supermarkets segment, based on the distribution channel, is anticipated to gain momentum backed by the large availability of grooming products and hair styling tools across stores globally. The segment held a market share of about 42.82% in 2019.

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COMPETITIVE LANDSCAPE

Merger and Acquisition by Major Companies to Expand Portfolio

The market is experiencing massive competition from the major companies focusing to maintain their stronghold. They are doing so by acquiring other companies to develop advanced hair styling products and further striving to expand their product portfolio. Apart from this, key players operating in the market are adopting strategies such as partnership, the introduction of new products, and collaboration to maintain their presence in the global marketplace.

Detailed Table of Content:

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
  • Key Insights
    • Overview of the Parent/Related Markets
    • Hair Styling Tools Trend
    • Recent Industry Developments – Policies, Partnerships, New Product Launches, and Mergers & Acquisitions
    • Qualitative Analysis (in relation to COVID-19)
      • Impact of COVID-19
      • Supply Chain Challenges
      • Potential Opportunities due to COVID-19
  • Global Hair Styling Tools Market Analysis, Insights and Forecast, 2016-2027
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Product Type (Value)
        • Manual
        • Electric
          • Dryer/Blower
          • Straightener
          • Curler
          • Others
      • By Application (Value)
        • Household
        • Commercial
      • By Distribution Channel (Value)
        • Supermarkets/Hypermarkets
        • Specialty Stores
        • Online Channel
        • Others
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa

TOC Continued…!

Key Industry Development:

January 2020 – Helen of Troy acquires Drybar Product LLC, trendsetting hair care and styling brand. According to the company, the acquisition is expected to strengthen its position in the multi-million dollar beauty industry.

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