La dimensione del mercato globale del riso istantaneo è destinata ad espandersi a causa della crescente domanda dei consumatori di prodotti alimentari facili da cucinare e che possono essere preparati rapidamente. Fortune Business Insights™  menziona queste informazioni nel loro rapporto intitolato ” Riso istantaneo mercato 2021-2028 “.

Gli Stati Uniti hanno aperto la strada al metodo di cottura del riso pronto. Tuttavia, oggigiorno il prodotto è distribuito a livello globale a causa della crescente consapevolezza tra i consumatori riguardo ai vantaggi del prodotto, come la rapidità e la facilità di cottura. Il riso istantaneo può essere facilmente preparato consumando meno tempo rispetto al riso normale. A livello globale, questo tipo di riso ha guadagnato popolarità grazie alla praticità offerta dal prodotto. Il Giappone è un paese cruciale per il consumo e la produzione di riso pronto. La Nippon Communications Foundation ha pubblicato i dati sulla produzione istantanea di riso in Giappone, prevedendo oltre 188.875 tonnellate di riso prodotte nel 2017. Scapoli e anziani traggono grande beneficio dal riso poiché richiede meno sforzo per cucinare il riso ed essere preparato rapidamente.

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Impact of COVID-19

The escalating demand for readymade food items during the COVID-19 pandemic is expected to fuel the instant rice market growth. Production and manufacturing activities have resumed. The production of pre-cooked meals is increasing due to the ease of cooking and the nutritional value offered. Owing to the factors of being healthy and easily ready the demand for the product is expected to increase.


Based on type, the market is segmented into white rice and brown rice. On the basis of distribution, the market is segregated into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail stores. It is geographically categorized into North America, Asia Pacific, South America, and the Middle East & Africa.

Highlights of the Report

The report analyzes primary and secondary aspects of the market and provides information regarding the market’s segments and emerging trends responsible for fueling market growth. It studies the qualitative and quantitative aspects of the market and highlights the reasons for the increase in the demand for instant rice. In addition, the report comprehensively analyzes the segments, regional developments, and competitive landscape of the global market.

Driving Factors

Speedy Urbanization to Stoke the Demand for Readymade Food Products

The rapid pace of urbanization has led to hectic lifestyles, attracting consumers towards the consumption of nutritious meals that are convenient to cook. For example, the UN’s Population Division projects that nearly two-thirds of the world population will be living in urban spaces by 2050. The consumption of instantly ready foods is thus anticipated to spike over the next few decades in cities and metros. Manufacturers are also responding to these incipient trends by adding nutrients, such as vitamins, calcium, and minerals to instant rice and other similar offerings. This is enabling them to cater to consumers pursuing a healthy lifestyle, thus driving the market’s growth.

Regional Insights

High Consumption of Rice to Propel the Asia Pacific Market 

Japan, India, and China are dominating the Asia Pacific instant rice market share on account of the extensive production and consumption of rice in these countries. India and China have suitable climatic conditions for cultivating rice, complementing rice production and manufacturing activities in the region. In addition, the rising per-capita income and increasing spending capacity of people for purchasing healthy, ready-to-cook products are boosting the market growth in the region.

The growth of the readymade food industry in North America, because of rising consumer demand for packaged foods, is anticipated to elevate the demand for easy to prepare foods, such as instant rice. Changing lifestyles, improving incomes, and the consumption of cross-cultural foods have stoked market growth in the region.

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The growing demand and popularity of Asian foods, coupled with instant foods’ convenience and benefits, is expected to drive market growth in Europe.

Competitive Landscape

Launch of New Products by Key Players to Attract Consumer Demand

Key players in the market are launching new products to attract consumer demand. For example, Riviana launched a jasmine variation of instant rice to its lineup to increase demand in September 2018. Furthermore, companies have devised certain specific strategies such as partnerships, acquisitions & mergers, expansion, and research & development to gain larger ground in the market. The implementations of such strategies have enabled the companies to achieve a robust market position.

Industry Development

November 2019: Riviana expanded the production activities of its Minute Brand at Memphis for microwave rice. The expansion has been anticipated to multiply its production activity of ready-to-eat instant rice at its processing and packaging factory.

List of Key Players in the Market

  • Riviana Foods Inc.
  • Mars, Incorporated
  • Producers Rice Mill, Inc.
  • Satake Corporation
  • Nissin Food Products CO. Ltd
  • D. Food Products Co. Ltd
  • Riceland Foods, Inc.
  • American Rice Inc.

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